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  • Writer's pictureCharlie Van Derven

Top 3 Networking Platforms for Businesses

Everyone and anyone is using social media these days. More recently, companies are finally coming around to the fact that Social Media is important for the growth of their business. The Internet and social media platforms are the future of networking, which is why you must know the strategies to get your brand in front of the audience you want. Take a look at what Social Advisors categorizes as the top social media platforms and why they are essential for your networking endeavors.

LinkedIn is by far most the important social network when you want to connect with professionals. The network allows you to conduct research on any niche industry and build relationships with those who fit your client profile. Through this platform gaining leads has become exponentially easier by creating prospect lists. Not to mention, you are able to gain insights, conduct extensive market research, improve reputation and build online groups within communities all in one place.

If you run a small business and aren’t using Twitter, I have to ask, why not? Most everyone with access to the web is Twitter friendly, which means your potential clients are probably already active users. In 2016 there were 310 million registered Twitter accounts and 500 million tweets a day. Studies show 47% of people who follow a brand on Twitter are more likely to visit that company’s website, meaning you have a 47% higher chance of turning that new traffic into leads. It’s easy to see why more and more companies are using Twitter for marketing purposes.

is now the second most popular B2B (business to business) social network in the world. In addition to it being the primary platform for marketers, Facebook also adds value to:

User Volume: If Facebook were a nation its population would be larger than both China and the United States combined. Because of this shocking stat, Facebook is a reputable source to find those who are seeking your services and target the exact audience you want to reach.

Intelligent Ad Targeting: You can whittle down a huge potential market to just the people of your intended market. By using tools that target demographic, age, gender, industry, interests, and so on your lead generation potential is now precise and more successful. Now when you are promoting your services you have the ability to only allow those of your client profiles to view it, meaning you are targeting those who are most likely to make a purchase decision.

Fantastic Analytics: Facebook Insights not only allows you to track your advertising campaigns, but also reports on the success of your Company Page over time. This feature shows the number of content shares, likes, unlikes, comments, reach, click rates and more.

Video Potential. Facebook Live is also a useful B2B feature. You can stream live footage from trade shows, presentations and events; directly from a smart phone or tablet. Used in conjunction with video tools such as Twitter Periscope, Facebook videos lets you add an entirely new, visual dimension to your B2B marketing strategy.

With 92% of marketers indicating that social media is an increasingly essential tool, there is also a growing trend towards visual content. Additionally, there has been an uptake in marketers using visually based platforms such as Pinterest, YouTube, and Instagram.

In conclusion, marketers are now hooked on creating original visuals and videos to engage audiences. With the discussed stats it would be crazy to not implement social media into your marketing regime. Though the success is extremely effective, it takes longer than one day to get there, which is why Social Advisors is here to help if you need it.


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