What Thriving Advisors Know About Marketing.
- Charlie Van Derven
- Jul 11
- 1 min read
Why do some financial advisors seem to have unstoppable momentum, while others struggle to gain traction with their marketing efforts?
It’s not luck. It’s strategy. It’s consistency.
And most importantly - it’s clarity of message.
Hosted by industry thought leader Charlie Van Derven, this power-packed session features two of the most dynamic voices in advisor marketing today:
Laura Garfield, Co-Founder of Idea Decanter, shares how advisors can show up authentically on video and tell their stories with confidence—without sounding like everyone else.
Derek Pollard, PhD, Founder of Constellar Creative, offers deep insight into brand storytelling and copywriting that connects. His expertise helps advisors articulate their value in a way that resonates and converts.
What You’ll Learn from the Recording
This isn’t generic marketing fluff. It’s targeted, tactical guidance built for advisors who are serious about growth. In the recording, you’ll discover:
How to tap into your niche (without feeling boxed in)
Why chasing trends can backfire—and what to do instead
The #1 mistake advisors make when building a marketing plan
How to make your brand truly stand out in a crowded marketplace
The secret to creating content that turns interest into action
Whether you’re just starting out or ready to refine your strategy, this conversation will help you bridge the gap between where you are now and where you want to be.
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