Creating Influence in a Noisy World: What Financial Advisors Need to Know Now

In today’s hyper-saturated digital world, standing out is no longer optional—especially for independent financial advisors and RIAs. While many advisors are active on LinkedIn and other platforms, the real question is: how many are creating real influence?

That was the focus of a recent webinar hosted by Charlie Van Derven, featuring public relations expert Abby Sheridan, podcast strategist Matt Halloran, and long-time sustainable investing advisor Peter Krull.

Here are five key takeaways:

1. Niche Down to Scale Up When you try to speak to everyone, you speak to no one. Defining a hyper-specific audience allows your content, media pitches, and podcast to resonate with power.

2. PR and Podcasting Are Influence Accelerators Press coverage and podcasting don’t equal sales. They build trust, position you as a thought leader, and create top-of-funnel visibility that compounds over time.

3. Be Bold – But Be You Influence isn’t about controversy for the sake of it. It’s about saying something real that your audience needs to hear—even if it bucks the norm. Your voice is your superpower.

4. Use OPN – Other People’s Networks Want access to a niche audience? Find the influencers who already serve that group. Whether it’s a podcast guest or joint webinar partner, their audience becomes your audience through association.

5. Have a Plan and a Path Influence doesn’t happen by accident. Whether you’re using podcastguests.com to find new platforms or turning earned media into evergreen social proof, it all works better when integrated into a clear plan.

Bottom Line:You don’t need 10,000 followers or a Wall Street Journal feature to win. You need clarity, courage, consistency—and the right partners.

Ready to turn your expertise into influence?Let’s talk about your strategy. [Book a Strategy Call]