Sometimes it’s tricky to distinguish what works in our selling technique and what wastes our time. When we work remote we have a lot of freedom and sometimes that means we need a structure and some new tools to make progress in our professional environment.
Take a moment to really be honest about your sales process from a different perspective than you regularly look at it.
Ask yourself:
What is my ideal selling environment?
What is my ideal sales connection, and how does that play out?
What have been my top 3 most ideal ACTUAL sales connections, and how did they ACTUALLY play out?
How did we meet?
What was the CONNECTION moment?
How long did that conversion take?
What was my personal state of mind within this conversion?
What was my process through that conversion?
This is a great exercise in understanding the state of connection and conversion within your business practices. You are making intimate relationships that involve trust. Explore the gap between an introduction and conversion and what it takes to move a client from one point to the other.
Gauging Interest
One way to know when someone is interacting with your brand when you are leveraging inbound marketing efforts is by tracking the metrics and analytics associated with your content. This can include website traffic, social media engagement, and conversion rates. By analyzing these metrics, you can get a sense of which types of content resonate with your audience and when they are most likely to engage with your brand.
Additionally, you can use tools like lead generation forms and calls-to-action to encourage potential customers to take specific actions, such as subscribing to a newsletter or downloading an ebook. These actions can provide valuable insights into when someone is interested in your brand and may be ready to make a move with you specifically.
Here are some thoughtful questions you could ask to gain insights into when someone is interacting with your brand and may be ready to make a purchase:
What types of content are generating the most traffic and engagement on my website and social media channels?
How are visitors interacting with my calls-to-action and lead-generation forms? Are they filling out forms and downloading content, or are they bouncing off the page?
What are the conversion rates for my different types of content and calls-to-action? Which ones are performing the best and why?
How long are visitors spending on my website and engaging with my content? Is this time increasing or decreasing over time?
Are visitors returning to my website or social media channels after their initial visit? What types of content or actions seem to be driving repeat traffic?
By asking these types of questions and analyzing the data and analytics associated with your inbound marketing efforts, you can gain valuable insights into when someone is interacting with your brand and may be ready to make a purchase. This information can help you to fine-tune your marketing strategy and better understand the needs and interests of your target audience.
Comment with the biggest surprise you uncovered in this process and how you will use this new information to close the gap between your new prospects becoming clients.
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