Facebook is a powerful force in digital advertising. Facebook’s reach, cost, and targeting abilities makes it one of the most influential online platforms in the online world. However, Facebook isn’t the Wild West. Any advertisement you’d like to share on the network goes through strict review, holding it against strict guidelines before Facebook will share it with your audience. Noticing […]
Categories: Blogging Facebook Social Media Technology Tips and TricksLeads, LinkedIn and Your Small Business
You probably are already using social media pages for your small business. Much has been expounded about the need for social media as a brand building tool, but social media can be much more than that. Not only do 50% of businesses report that using social media increased consumer satisfaction, but 24% of businesses using social media for lead generation […]
Categories: Blogging Linkedin Technology Tips and TricksWhy You, Yes YOU, Should Use LinkedIn Sales Navigator
It’s hard to be a financial advisor on the internet. We get it, compliance is tough, your company has its own regulations, and keeping up a social media persona is grueling work, especially when the perception is your target audience still primarily consumes print media and is best won over with a game of golf and a strong handshake. Know […]
Categories: Blogging Financial Advisors Linkedin Social Media Technology Tips and TricksDark Data
Come to the Dark Side: We Have Data The holidays are steadily approaching and while lights are a glow in the shadows, we still find “Dark Social” lurking in the corners. What is Dark Social you ask? Dark Social refers to the social sharing of content (pertaining to a business) that occurs outside of what can be measured through analytic […]
Categories: Facebook Linkedin Social Media Technology TwitterNull & Void
Looking at today’s business playing field, you can see one of two things. One being a wide-open landscape of opportunity, filled with birds flying, excellent weather, trees on either side of you, and bright green grass ready for you to frolic in. On the other hand, there’s a par 3 hole on a golf course with the scratch players playing […]
Categories: Facebook Social Media Technology Tips and Tricks WebsiteBye-Bye Wi-Fi
As an American, you have probably experienced that gut-wrenching feeling when your Internet server interrupts your Netflix, late-night binge, or when you are conducting research for an extensive final paper, and the internet goes out, all due to a shortage of Wi-Fi. Believe it or not, this problem will soon be an issue of the past. We can all give […]
Categories: TechnologyOh no, here comes the ad police!
Google, along with 16 other companies with specific interest in the online ad market, has formed an ad coalition with the goal of regulating Internet advertising. The Coalition was formed in response to ad blocking interfaces such as AdBlock Plus and Brave, that provide browser plug-ins to block ads from being seen as users surf the internet. As of late, […]
Categories: Social Media Technology WebsiteHow do I convert likes?
Dear Social Advisors, I’ve been posting for my business page on Facebook, and promoting some posts locally for more exposure. I get “likes” on the post I promote, but it doesn’t always translate to “likes” for my business page? What can I do to make these people commit? Jennifer Lewis, Ormond Beach, Florida Jennifer, You aren’t the only one who […]
Categories: Facebook Social Media TechnologyAre you using Twitter? You should be.
Social Advisors is excited to be featured in eMoney Advisor’s two-part blog series, focusing on the use of Twitter to promote your brand and grow your business. If you are interested in learning more about successfully using this 140-characters-or-less social media channel correctly, read our guest post on eMoney Advisor’s blog and let our tips help you succeed with Twitter!
Categories: Social Media Technology Twitter UncategorizedDoing it Right: Creating Engaging Content for Your Profile
If you’ve developed profiles for your business on major social media sites and you’ve gotten some “Likes” and followers, congratulations! Sometimes getting started is the hardest part! Now that you’ve gotten the ball rolling, you may be asking yourself “what’s next?” It’s time to create some content to engage your existing followers, get more of them and put your social […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter