LinkedIn Sales Navigator Experts Servicing Financial Advisors
You probably are already using social media pages for your small business. Much has been expounded about the need for social media as a brand building tool, but social media can be much more than that. Not only do 50% of businesses report that using social media increased consumer satisfaction, but 24% of businesses using social media for lead generation […]
Categories: Blogging Linkedin Technology Tips and Tricks
It’s hard to be a financial advisor on the internet. We get it, compliance is tough, your company has its own regulations, and keeping up a social media persona is grueling work, especially when the perception is your target audience still primarily consumes print media and is best won over with a game of golf and a strong handshake. Know […]
Categories: Blogging Financial Advisors Linkedin Social Media Technology Tips and Tricks
Come to the Dark Side: We Have Data The holidays are steadily approaching and while lights are a glow in the shadows, we still find “Dark Social” lurking in the corners. What is Dark Social you ask? Dark Social refers to the social sharing of content (pertaining to a business) that occurs outside of what can be measured through analytic […]
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It’s around that time of year again, when we all make those empty promises to ourselves, known as the infamous, New Year’s Resolutions. It always seems like the right, mature, enthusiastic initiative to take in order to better ourselves as humans. The problem with these resolutions is that we wait all year to pick one, two, maybe three things to […]
Categories: Blogging Facebook Linkedin Social Media Tips and Tricks
When marketing your brand, you must know whom you are talking to. You wouldn’t stand in front of a wall, talk to it, and wait for a response, so why do it with your business? Understanding who your audience is can be a challenge for some to figure out, but for us at Social Advisors it’s easy. Here are some […]
Categories: Blogging Facebook Financial Advisors Linkedin Social Media Tips and Tricks
If you’ve developed profiles for your business on major social media sites and you’ve gotten some “Likes” and followers, congratulations! Sometimes getting started is the hardest part! Now that you’ve gotten the ball rolling, you may be asking yourself “what’s next?” It’s time to create some content to engage your existing followers, get more of them and put your social […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
If you read our blog on content creation from last week, hopefully you’ve used our ideas and filled your arsenal with some great content. Now that you’ve got useful material, you should develop a strategy for using your content to draw attention to your online presence. Remember, the fundamental purpose of your content marketing strategy is to initiate a connection with […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks
If your Facebook posts are getting buried in the newsfeed, your Tweets are getting no Favorites or RT’s and your YouTube video views are dwindling, it might be time to look past your organic reach and into the big, beautiful world of boosting and promoting! Through Facebook, you can reach far beyond your own network with their “Boost Post” button […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
A good social media strategy starts before you log onto your business social media profile. The first step is to clearly identify EXACTLY who you want to engage with via social media. Create a new Word document (or grab a pen and paper if you’re feeling old-school) and make 6 lists of the different people and groups you want to […]
Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
It’s a safe bet that your peers, prospects and potential clients are doing a quick search on the Internet before they engage you professionally. What do they see when they Google your name before making contact? If you’ve got a LinkedIn profile, chances are it will pop up on that initial search and offer some insight before that first contact. Our guest […]
Categories: Linkedin Social Media Technology Tips and Tricks