Doing it Right: Creating Engaging Content for Your Profile

If you’ve developed profiles for your business on major social media sites and you’ve gotten some “Likes” and followers, congratulations! Sometimes getting started is the hardest part! Now that you’ve gotten the ball rolling, you may be asking yourself “what’s next?” It’s time to create some content to engage your existing followers, get more of them and put your social […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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Doing it Right: 3 Steps to Effective Content Marketing

If you read our blog on content creation from last week, hopefully you’ve used our ideas and filled your arsenal with some great content. Now that you’ve got useful material, you should develop a strategy for using your content to draw attention to your online presence. Remember, the fundamental purpose of your content marketing strategy is to initiate a connection with […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks
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Boost and Promote!

If your Facebook posts are getting buried in the newsfeed, your Tweets are getting no Favorites or RT’s and your YouTube video views are dwindling, it might be time to look past your organic reach and into the big, beautiful world of boosting and promoting! Through Facebook, you can reach far beyond your own network with their “Boost Post” button […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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Doing it Right: Managing Your Own Facebook Business Page

Social Advisors LOVES to help businesses discover the potential of a good social media campaign. We also love giving props to people that are doing it right all by themselves. That’s why this week, we’ve found ourselves smitten with the Facebook page self-management of one of our favorite local hangouts: Kale Café Juice Bar and Vegan Bistro. Not only does this place […]

Categories: Facebook Social Media Technology
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Content Calenders

A consistent online presence is essential, and curating (or sharing) other people’s content provides your audience great resources and links to information that is important to them. However, there’s another big piece to this social media puzzle that you don’t want to overlook: You want to let all of your adoring fans know what’s next for YOUR business or industry. […]

Categories: Facebook Social Media
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Create a List of People

A good social media strategy starts before you log onto your business social media profile. The first step is to clearly identify EXACTLY who you want to engage with via social media. Create a new Word document (or grab a pen and paper if you’re feeling old-school) and make 6 lists of the different people and groups you want to […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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How Do I Organically Increase Facebook Likes/Twitter Followers?

Ask an Advisor: How Do I Organically Increase Facebook Likes/Twitter Followers? Dear Social Advisors, I want to build a following for my Facebook and Twitter followers. I know several people who buy fake likes and followers just to get their numbers up, but I’m looking for more than numbers. I want to connect my community. Do you have any suggestions […]

Categories: Facebook Linkedin
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Tag it!

Businesses can enjoy several advantages by tagging users and other businesses in their posts. One of the best advantages of tagging is an increased audience. When you tag a user in a post or photo, that post enters that user’s newsfeed and just like that, you’ve marketed your business to hundreds more users with just. One. Tag. If you haven’t […]

Categories: Facebook Linkedin Social Media Technology Tips and Tricks Twitter
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5 Steps to Supercharge Your Financial Services Social Media Strategy – By Michael L. Morrison

I’ve worked with many marketing managers/directors in financial services during my 15 years of sales and marketing in the industry. One of the people that I’ve stayed in contact with from the beginning is Michael Morrison. My personal and profession respect for Michael runs deep. I could say so much about his character….just know that he is quality! Professionally, Michael […]

Categories: Facebook Financial Advisors Linkedin Social Media Technology Tips and Tricks Twitter Uncategorized
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