Facebook is a powerful force in digital advertising. Facebook’s reach, cost, and targeting abilities makes it one of the most influential online platforms in the online world. However, Facebook isn’t the Wild West. Any advertisement you’d like to share on the network goes through strict review, holding it against strict guidelines before Facebook will share it with your audience. Noticing […]
Categories: Blogging Facebook Social Media Technology Tips and TricksPermanently Avoiding Writers Block: Through Creative Psychology
Don’t be shy, even as knowledgeable business owners, we are all familiar with the more frequent than not, abrupt stop in our professional process. Whether writing a blog, designing a website for a client, perfecting a portfolio, or whatever it may be, we all get stopped in our tracks at some point or another. Here is some easy, fun, and […]
Categories: Blogging Facebook Social Media Tips and TricksDark Data
Come to the Dark Side: We Have Data The holidays are steadily approaching and while lights are a glow in the shadows, we still find “Dark Social” lurking in the corners. What is Dark Social you ask? Dark Social refers to the social sharing of content (pertaining to a business) that occurs outside of what can be measured through analytic […]
Categories: Facebook Linkedin Social Media Technology TwitterClean Out To Clean Up
It could be the piney smell of Christmas trees, or magical sparkle in the air, but by end of the year it always seems like a good time to crawl out from under all of the clutter on, in, and over our desks. Office work spaces are not always a favorite place for people, so we tend to not care […]
Categories: Blogging Facebook Social Media Tips and Tricks3 Types of Posts: Social Media Marketing Campaigns
Social media marketing is a necessary part of any brands promotional strategy. Content Marketing is the new “catch phrase” that you will see all over the web, and it’s essentially a necessary component within your digital marketing strategy. While it may seem that having a lot of promotional content would be the most effective, this strategy can have an adverse […]
Categories: Blogging Facebook Social Media Tips and TricksThe Goal Standard
It’s around that time of year again, when we all make those empty promises to ourselves, known as the infamous, New Year’s Resolutions. It always seems like the right, mature, enthusiastic initiative to take in order to better ourselves as humans. The problem with these resolutions is that we wait all year to pick one, two, maybe three things to […]
Categories: Blogging Facebook Linkedin Social Media Tips and TricksAudience Ownership
When marketing your brand, you must know whom you are talking to. You wouldn’t stand in front of a wall, talk to it, and wait for a response, so why do it with your business? Understanding who your audience is can be a challenge for some to figure out, but for us at Social Advisors it’s easy. Here are some […]
Categories: Blogging Facebook Financial Advisors Linkedin Social Media Tips and Tricks“Like” literally
Were you ever invited to a friend’s house over and over again before they ever came to yours? Over time, did this become frustrating, redundant, and lead you to never return? The same reaction should be said about business interactions through social media. In today’s world, online success tends to be measured by likes and comments, but is this […]
Categories: Blogging Facebook Social Media Tips and TricksNull & Void
Looking at today’s business playing field, you can see one of two things. One being a wide-open landscape of opportunity, filled with birds flying, excellent weather, trees on either side of you, and bright green grass ready for you to frolic in. On the other hand, there’s a par 3 hole on a golf course with the scratch players playing […]
Categories: Facebook Social Media Technology Tips and Tricks WebsiteHow do I convert likes?
Dear Social Advisors, I’ve been posting for my business page on Facebook, and promoting some posts locally for more exposure. I get “likes” on the post I promote, but it doesn’t always translate to “likes” for my business page? What can I do to make these people commit? Jennifer Lewis, Ormond Beach, Florida Jennifer, You aren’t the only one who […]
Categories: Facebook Social Media Technology