Designing the Sale: Increasing Conversion Rates

If I asked you what the purpose of your advisor website is, what would your answer be? In most cases, financial advisors want their websites to perform well, namely to increase conversion rates. This could mean anything from obtaining more sign-ups or subscribers to their financial products or services. “Conversion” is an online marketing term that describes an instance of […]

Categories: Financial Advisors Social Media Tips and Tricks
View the post

Top 5 Reasons Why Facebook Rejected Your Ad

Facebook is a powerful force in digital advertising. Facebook’s reach, cost, and targeting abilities makes it one of the most influential online platforms in the online world. However, Facebook isn’t the Wild West. Any advertisement you’d like to share on the network goes through strict review, holding it against strict guidelines before Facebook will share it with your audience. Noticing […]

Categories: Blogging Facebook Social Media Technology Tips and Tricks
View the post

Leads, LinkedIn and Your Small Business

You probably are already using social media pages for your small business. Much has been expounded about the need for social media as a brand building tool, but social media can be much more than that. Not only do 50% of businesses report that using social media increased consumer satisfaction, but 24% of businesses using social media for lead generation […]

Categories: Blogging Linkedin Technology Tips and Tricks
View the post

Why You, Yes YOU, Should Use LinkedIn Sales Navigator

It’s hard to be a financial advisor on the internet. We get it, compliance is tough, your company has its own regulations, and keeping up a social media persona is grueling work, especially when the perception is your target audience still primarily consumes print media and is best won over with a game of golf and a strong handshake. Know […]

Categories: Blogging Financial Advisors Linkedin Social Media Technology Tips and Tricks
View the post

4 Ways to Become an Advisor to Potential Clients

You’re an amazing financial advisor, and your potential client is right there, ready for you to swoop in and help them achieve their dream. Here are a few tips you can keep in your back pocket to help you convert that potential into an actuality.   Stop Promoting. Your clients are people, real people who have wants and needs and […]

Tags: Categories: Blogging Financial Advisors Tips and Tricks
View the post

4 Ways Social Media Benefits Brick and Mortar Retailers

Successful businesses, like successful people, find a way to embrace and overcome their obstacles. As a career marketer, I’ve heard for 15 years how the Internet is killing brick and mortar retailers. As the way people shop and purchase has continued to evolve, successful retailers have learned to incorporate an online presence and marketing strategy to drive more foot traffic […]

Categories: Social Media Tips and Tricks
View the post