Lead Scoring: Better Focus, Better Clients, Better Relationships

One of the biggest topics in most sales-based industries is lead generation. Lead generation is a key step in driving sales and business development.  What is a lead worth though? After all, not all leads are created equal. Segue into lead scoring, a system that every business should have in place. What is lead scoring and how does it benefit […]

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Social Selling Challenge

There are simple things you can do every day, week and month to leverage social media for sales. Our initial Social Selling Challenge is designed to help you turn LinkedIn into a sales machine. Are you interested in consistently topping off your sales pipeline? Here is a simple, 10-minute daily routine to help you leverage LinkedIn to start hundreds of […]

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What is the LinkedIn SSI and Why Does it Matter to You?

The LinkedIn Social Selling Index (SSI) score is a metric that LinkedIn put in place to measure the activity of their users. Since its inception in 2014, SSI has gone through a number of updates, always working toward measuring each user’s effectiveness as a social seller. As the score increases, LinkedIn believes it can accurately predict who is more or […]

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