I’ll BLOG WHEN I GET TO IT

I’ve worked with financial advisors for almost two decades. Most of you understand the importance of creating marketing content, but a small percentage actually takes the time to do it consistently. I urge you to JUST DO IT.   For starters, blogging is a beneficial way to develop your brand and drive website traffic for conversion. Converting prospects to clients […]

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Webinar Recap: Social Media Best Practices – Facebook & LinkedIn With Advisor Websites

What this webinar covers: This webinar will go into a breakdown of the top social media myths in the financial services industry. These myths include: “Social Media is just for teenagers, and I do not need it for my business” “Social Media and small businesses don’t mix.” “I don’t have anything to say.” Next we discuss how social media is […]

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Part II: How To Target Niche Markets

Building an online presence around your niche market means the content you provide must be interesting, relevant, and insightful to your specific audience. Content has to compliment the daily lives, occupations, struggles, and successes of your niche members. Use content that incentivizes your audience to revisit your website and social profiles. Answer commonly asked questions, add value, and act as […]

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Stand Out: Finding Your Voice In A Compliant Environment

As a Financial Advisor, you conduct business in a very noisy environment. First, there is the competitive playing field that is financial services. FINRA reports almost 650,000 registered reps in 2015. Even if a small percentage of these people are practicing, that is a lot of advisors. And really, how much do your services differ from their services? As an […]

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